A crucial component of any digital marketing strategy is SEM (Search Engine Marketing). It can be used to promote your brand, increase sales, and increase traffic to your website. However, if you're not measuring the success of your SEM campaigns then it's hard to know if they are truly effective or not. That's why we've put together this list of metrics that will help you figure out whether or not your SEM campaigns are working!

Increase in Organic Traffic

An increase in organic traffic is the best metric to measure success. Organic traffic is free and it's how people find your site. So it makes sense that you should use it as a checkmark on your SEM campaign's checklist.

In addition to being an important indicator of success. Increasing organic traffic can also be an essential part of beating competitors' SEO efforts by providing a steady stream of visitors who will stay longer and convert better than other sources.

More followers on social media.

The quantity of social media followers is an additional metric you can use to gauge the success of your SEM campaigns. The more people who follow your brand, the more likely they are to engage with it and buy from you. And while there are plenty of ways to increase your social media follower base. Such as posting original content or writing blog posts. It's also important to track how many new people join each day, week, and month so that you can see whether or not this strategy is working for you.

While checking up on these figures might seem like a lot of work. There are several tools available online that make keeping track easy. You can use services like Hootsuite or Buffer. These allow users access from anywhere at any time via mobile devices, Or if you prefer an older-style interface. But still want something easy-to-use then try IFTTT instead. It costs nothing but requires no registration!

Bump in Call-to-Action Button Clicks

Increased Number of Call-to-Action Button Clicks

This is your website's most crucial performance indicator. If people cannot find your call-to-action buttons, they won't click them. And if you don't drive traffic through the right channels, then those numbers will be useless to you. So make sure that your call-to-action buttons are easy to find and use. And make sure they're not hidden behind too many menus or popups!

You can also use these buttons as a way of driving traffic elsewhere on your site. By adding a link back from one page of yours (like an article) into another (like an offer page). Then linking back again from there into yet another place on this same site or even another one entirely (for example).

Better conversion rates.

Rate of conversion:

The proportion of users who carry out the desired action is known as the conversion rate. It is frequently employed to assess the efficacy of marketing initiatives. The more users who complete an action, such as purchasing a product or filling out contact information, the higher your conversion rate will be. For example: If you have 100 people visit your website and 5 complete their purchase form within 24 hours (a good average). Then your overall conversion rate for this campaign would be 5/100 = 0.05%. In this case, only 5% of visitors completed what they came for. This may not seem like much but when multiplied by thousands or even millions over time could result in significant revenue increases and lower costs per lead!

These metrics will enable you to assess the true success of your SEM campaigns.

  • Traffic: How many people visit your website each day?
  • Social Media Followers: How many people follow your brand on social media?
  • Call to Action Buttons: What percentage of visitors click the buttons that you have on your site to get them to take action like buy, subscribe, or share?
  • Conversion Rates: How many sales were made as a result of this campaign compared to the previous month’s conversion rate (or whatever metric you choose)?

Advantages of SEM Techniques

  • Improved Reach: The truth is that it will take time for you to see the results of sem marketing. But you can be sure that from the start, you'll be addressing a larger audience. To defeat your rivals in PPC, think about utilizing a ppc marketing tool like NinjaSEM.
  • Squash Competition's Simplest Method: Competing against your rivals when you don't know what they do is difficult. However, you can analyze your competitors' strategies and find a way to outcompete them if you have the right tool.


We hope you’ve enjoyed the ride! This journey has been a long one, but we’re excited to have gotten here. Now that you know what it takes to measure the success of your SEM campaigns, you can use this knowledge to make sure your next campaign is a success.